![]() ![]() "In an era of transferring communication control across social media, web copy, and consumer chatbots, PR is pushing for a change in control. The journalists I got in touch with were really happy to receive an article ready to print, and those that had heard of PingGo, really happy to support a platform that understands how they work too, those who hadn't heard, interested in a new news channel. PingGo gave me a clear picture of who had opened the story and who I still needed to followup. The agency gave me guidance on how to pitch the story and it was easy to send the press release from PingGo. No question was too big or small and the agency gave me a of 20 journalists to send to the day I finished our release. Having not approached newspaper press before I used PingGo's agency-matching service and was hooked up with a specialist startup PR agency. Once you have your article ready to send to press you can upload your media contacts to PingGo and send off to named journalists from there, tracking the progress, recording any action and storing contacts for future articles. ![]() PingGo sorts your answers into an editable press release, which I love because it gives you a tried and tested framework, with the freedom to add tone of voice. PingGo provides press release templates and takes you through questions specific to your release, piecing together a story with the facts and news hooks that will make a print ready, news worthy, story.Ī lot of company PR is written by in-house marketers, and while we like to think we can write anything, press releases are a different style of writing all together. When I started marketing for a digital health start-up, Phlo, with a start-up PR budget, I used PingGo for our first press release. Submit press releases to for consideration.Katie's story: I had heard about PingGo as an innovative new way to manage PR in-house.And follow Bdaily on Facebook, Twitter and LinkedIn.Add me on LinkedIn and Twitter to keep up to date.We have a very busy roadmap ahead and some incredibly exciting opportunities to take advantage of in 2023 and beyond”.īy Matthew Neville – Senior Correspondent, Bdaily “This round of investment is particularly crucial in helping us scale our offering and realising our vision of establishing Phlo as the market leader in the delivery of next-generation digital pharmacy services right across the UK. “The investment raised will help support our expansion across the UK and allow us to continue developing our Phlo Digital Pharmacy and Phlo Connect offering to improve healthcare outcomes. Nadeem Sarwar, founder and CEO of Phlo, added: “I would like to thank our existing and new investors for supporting Phlo’s mission as we enter into our next stage of growth. Its team headcount has just exceeded 70 people. With Scottish Enterprise investment, the company can scale up operations and expand its services into new markets.”įounded by entrepreneur Nadeem Sarwar and headquartered in Glasgow, Scotland, Phlo claims to be “at the forefront” of innovation and product development in the UK pharmacy sector. Kerry Sharp, director of entrepreneurship and investment at Scottish Enterprise, added: “Phlo is a fantastic example of a growing innovative company that is helping patients and healthcare providers through its technology. The new investment will support the scaling of Phlo’s operations and its partnerships with healthcare providers, ultimately enabling more clinicians and patients to access the benefits of digitised pharmacy services. The round is led by Thairm Bio alongside support from Scottish Enterprise and a number of other high-profile angel investors. Phlo’s Series A round, a combination of equity investment and the conversion of existing loan notes, follows the £2m raised by Phlo in 2020 in the third largest recorded healthtech Crowdfunding campaign in Europe. This announcement comes as momentum behind digital transformation mounts in the pharmacy sector, powered by providers seeking solutions that will equip them to cope with supply chain fluctuations, spiralling operating costs, record workforce shortages, and the predicted closure of up to 3000 high street pharmacy branches by 2024. The funds will be used to expand the reach of Phlo Digital Pharmacy, the first UK digital pharmacy to offer patients same-day medication delivery, and to scale Phlo Connect, a digital infrastructure platform for healthcare providers. ![]() Phlo, a digital pharmacy leader based in Glasgow and with offices in London and Birmingham, has closed a £10m Series A round led by family office Thairm Bio. Scottish startup raises £10m to spearhead digital transformation in pharmacy sector ![]()
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